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THE INVERTED BIKE SHOP

Amongst the multitude of bike shops across Manhattan and Brooklyn, 718 Cyclery (718c.com) stands out for their unique approach to the business. This is the "inverted bike shop".

They will teach you how to build your dream bike. Everything starts with an initial meeting at the shop where the customer lays out what they want and how much they want to be involved in the process. The customer can re-outfit an existing frame or trick out a brand new frame. Once the parts are ordered to the shop, there are hand-to-hand tutorials from the staff. (A customer can also just have the staff build a bike, but where is the fun in that.)

Let's say you choose to go to 718 Cyclery and build your own. Before you ever ride the bike, you'll get oil under your fingernails learning the intricacies of its construction. You can opt to learn everything—from how to change a tire, to how to adjust the breaks, to how to raise the handlebars before you hit the street. The end product will a bike that fits your needs, but the biggest benefit of the process will be a head stocked full of bike maintenance knowledge. Gone will be the worries that can easily serve as an excuse not to ride.

Sourced from: outsideonline.com

Created by Show Love (showloveworld.com).

http://www.718c.com/

http://www.bicyclefilmfestival.com/